Belief economics in short

Someone wrote to me: “If you can persuade people that cutting off their kids’ foreskins, putting plates through their lips, blowing themselves up with gelignite or celibacy is a grand idea, it shouldn’t be so hard to persuade them to get proud of their caterpillars”.

This also goes for flared trousers.  The point being that there might be a way to change people’s views about nature.  This would have significant implications for climate policy.  We must ask rabbis, imams, priests and witch doctors for their advice.

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