“It all comes down to human behaviour. Excessive emissions of greenhouse gasses are caused by human beings rushing about and trying to get ahead, as far and fast as possible. They result from humans getting too fussy about comfort and warmth. They result from us succumbing to the lure of convenience, and easing into a sedentary lazy lifestyle dependent on machines and electrical power.
Zimmerman’s research programme was partly inspired by an investment bank in the
His work has also borrowed from commercially available feline pheromones. “If your cat is suffering from stress due to changes in its environment, you just buy a plug-in pheromone to settle it down.”
“We took this idea further, and developed a suite of products aimed at countering those instincts which cause climate change. Zimmerone Temporeg™ 1, makes your brain make you feel just the right temperature while wearing a light pullover, whatever the ambient temperature. This quickly stops excessive heating in colder climates, and excessive air conditioning in warmer climates. If you take two Temporegs in the morning, you can even trick your brain into enjoying a cold shower!”
“What about the Zimmerone Veloceran™? Just plug a Veloceran dispenser into the cigarette lighter socket of your car. It emits a highly sophisticated cocktail of pheromones which gives you the kick of being in a Ferrari while toddling along at 40 mph in a Toyota Aygo.”
Commissioner for Biotechnology in
“Ze European Kommissariat is drafting the Directive on psycho-engineering. Zis will release billions of Euro to research centres across Europe, so
1. One tablet daily