Policies to change demand for carbon intensive and low carbon products and services
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Brilliant as always, james
The desire to live a greener life isn’t as great as the desire to take advantage of the huge freedom and opportunity that is our generation’s birth right. That’s why changing carbon consumption behaviour is so tough.
If you experience both the green and the carbon intensive ‘freedom and opportunity’ then you realise that the green is more desirable. You also have more opportunities once you are free from consumerism.
Unfortunately, many vested interests are constantly telling you the opposite, which is why changing carbon consumption behaviour is so tough.