Engender loathing of cars through humiliation of children whose parents drive them to school in an SUV
Induce spite for poor insulation by attaching social stigma to people with single glazing
Create a visceral loathing of driving by adding the smell of vomit to gasoline
Moderate ambition by redesigning the winners’ podium
Reduce demand for long-distance travel through a general relaxation of air safety standards
Reduce demand for carbon intensive products and services by banning their advertising
Reduce demand for meat eating through compulsory installation of abattoir videos at the meat section of the supermarket
Reduce demand for long-distant travel by informing people of the darker side of beach holidays
Create a lifelong aversion to coal by taking children coal-mining
Reduce demand for international travel by stealthily dismantling tourist attractions
